Direct Email Marketing

Email Marketing is the fastest, cheapest way to reach the most people in the shortest amount of time. Utilise direct email for:

• Viral E-Marketing
• Newsletters
• E-cards
• Announce Specials
• Introduce new products
• Keeping in touch
• Send Brochure

Create rich media email campaigns with unlimited design, branding, and customization possibilities that get great results you can measure in real-time.

Simply put - direct email marketing is the most cost-effective Customer Relationship Management tool available.

Build your Company Email List

We can also manually search online for contact email addresses that target your customer's businesses - no automated email harvesting techniques are employed, just pure leg-work with search engines and directories, gathering email addresses from websites that request enquiries.

Another option is to rent lists specific to industry, area, interests and other carefully targeted demographics (typically prices range from 8p to 35p per email address).

Capture your Customers

Turn website visitors into subscribers and those subscribers into paying customers with a simple sign-up form on your website.

Referrals and Company Info Distribution

Many customers find it beneficial to include an instant e-marketing delivery mechanism on their website - visitors enter an email address and they are sent a graphic email containing a summary of the services available as a permanent reference in their inbox.

Marketing people also find this service useful if they wish to send information to a potential customer - a fraction of the time and cost of a letter.

Delivery Services/Mechanisms

We have two grounding direct email marketing delivery services available:

• An industrial strength pay-per-email delivery service with full reporting and viral features, suitable for larger companies or one-off campaigns. 100% effective delivery with feature-rich toolset.
• We also provide a permanent service whereby we install a lower spec script on your web server for unlimited use - very cost-effective in the mid-long term.

Both services are administered through your internet browser and manage multiple lists automatically.

With advanced campaign management features, real-time response tracking, built-in HTML editing, and a host of other powerful features, you can create and send professional-looking HTML messages in minutes.

Whether you have only a single email campaign you need to broadcast or whether you require a full range of creative & campaign management services our campaign team will be able to help.

Service Types

Some of the services we offer include:

• Managed email broadcasts
• HTML email template design
• Database building & cleansing
• Viral marketing campaigns
• Email surveys
• Custom microsites & web pages
• Event registration websites & campaigns
• Custom tracking reports

Opt-In Email Marketing

If used correctly, opt in email marketing offers great benefits. They include:

• Quicker and cheaper to create than offline direct communication.
• Speed of (two-way) response.
• Targeting according to user preferences.
• Personalisation.
• Immediately trackable and measurable.
• The "buzz" factor - users can share the message with others at the click of a button.
• Niche areas of interest can be reached.

Email Consultancy

And we provide a range of opt in email marketing services. They include:

• Email Consultancy.

  iSource provides consultancy services to help you gain maximum benefit from opt in email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as campaign creatives, deployment and measurement.

• Email Sourcing.

  Through its own resources and those of its trusted partners, iSource acts as your *email broker - sourcing rented lists that match the profile of your targeted market. The focus is on opt in matching. iSource reviews the content, manages the mail-outs and reports on results.

  *NB: Due to the large number of speculative requests received, a modest finder's fee is now charged for email list sourcing. This is deducted from the cost of any subsequent email campaign or refunded in the unlikely event of no useful email list match being found.

• Email Copywriting.

  Using its in-house copywriters with extensive editorial and marketing skills, iSource can maximise the textual content of your opt in email marketing initiatives for greatest effect.

• Email Creatives.

  Using its in-house designers and copywriters, iSource can create effective plain text and/or HTML content for delivery by email. In addition, iSource can create custom web-based "landing" sites and pages focused on the campaign content.

• Email Management and Delivery.

  iSource uses cutting-edge technology to manage and deliver your opt in email marketing campaigns.

• Email Usage Reporting.

  iSource analyses and reports on usage, clickthroughs, opens, trends, subscriptions, unsubscriptions etc.

• Email Acquisition.

  Using various techniques, iSource helps you to build and maintain in-house opt in email marketing mailing lists.

Types of Outsourcing

Email marketing is cheap, measurable and delivers immediate results. In fact, if done well, it can be a marketers dream come true. You can send emails instantly at a fraction of the cost of traditional direct mailing. It's simple to test creatives and messages, to track responses, analyse results and build up an invaluable database of opt-in email contacts.

Complete Managed Service

We offer managed services for 'permission based' email marketing taking control of the entire process. Our team will help you to make the most of this prime marketing opportunity - handling everything from initial creative concepts and campaign design, to email template design, list management, bulk email shots and campaign reporting.

Achieving Excellent Results

We manage the email list on your behalf and can provide incremental exports and imports from your own contact database. We can create micro sites, landing pages and data capture tools for you, anything to ensure that your email campaign will produce the very best results.