Profile
It is certainly true, PPC’s are the Fastest Way To Get Qualified Leads, but are you prepared for marketing to the wrong audience?
Pay per click search engine marketing might be called "sponsored links", or "paid search", or simply "ppc", but the concept remains the same: you determine your search engine ranking based on how much you are willing to pay per click, you select the keywords for your listings, and you craft the advert copy that is shown to searchers. Your message can be displayed to people and businesses actively seeking your products and services, on the largest search engines across the web.
Targeting can be exceptional if you choose the right keywords, and ROI can be explicitly factored into campaigns. You pay for each clickthrough delivered by the search engine, and each clickthrough represents a very targeted lead. Campaigns can be up and running within 1-2 weeks. Pay per click search engine marketing can deliver qualified leads quickly and affordably.
Pay-Per-Click Management
iSource is composed of Internet Marketing specialists who formed cooperations in some very excelled companies. iSource draws a wealth of knowledge and expertise from strong Overature, Yahoo and Google Knowledge. PPC’s are managed in iSource directly constructed and managed according to managed pay per click campaigns. For iSource PPC’s are managing pay per click campaigns is a combination of art and science, relating to sequences of what summates to only logic.
We are experts at selecting keywords, crafting ad copy that filters out browsers and brings in buyers, incorporating business goals in bid strategy, and measuring performance, allowing us to manage campaigns that achieve your objectives. We have insider techniques and proprietary tools that maximize the amount of qualified leads at an economically affordable cost, yielding the highest ROI for your site.
Find out more about our pricing and our approach to serving clients as a trusted partner.
Pay-Per-Click Campaigns
It usually takes months for a new site to appear in organic listings and no one can guarantee you excellent results. But we know one way for online business beginners to start getting targeted traffic and have clients as early as 15 minutes after they begin their website promotion campaign: we can set up an optimised pay-per-click (PPC) advertising campaign to bring you maximum sales for minimum investment.
Pay-per-click is a very controllable way of marketing your site. You may change your bids up or down as often as you like and you can set limits on how much you will pay each month or day. If no one clicks on your listing, you don't pay a penny (although some sites require a setup fee), yet your site's entry is still seen by the people using these sites. They soon get to recognise your name, thus establishing branding of your company's identity and services.
The Process
Search Terms.
We start by selecting the right keywords. Keywords and key phrases, which are the best way to bring targeted visitors to your website, should directly apply to your products or services. That's why a clear understanding of your business goals is also vital for better conversion.
When composing the list of targeted key phrases we use widespread online keyword suggestion tools such as Wordtracker, Google keyword tool, or Digitalpoint. They help us define the key phrases most frequently used by your target audience for seeking products and services similar to yours.
We use various combinations of verb stems and adjectives, and if your business is confined to a special location we add a city or location name. This will help us expand the search terms list and raise the number of prospective clients.
Then we divide the keywords into several ad groups and compose ad texts for each group. Thus, each time a user searches for a term from a particular ad group an advertisement pertaining to this very group will appear in the search results.
Bidding
The next step is bidding for key phrases. The higher we bid the better ad exposure we will receive, so we should bid very high for the first several days since that will bring more impressions and let us monitor the click-through rate (CTR) of your ads. If the CTR tends to be too low we make some changes to the ad copy and see what happens. Then we bring the bids down to a permanent level in accordance with your budget.
Landing Page
Having fine-tuned the ads' copy we then get down to a landing page copy. This is probably the most important part of the whole PPC campaign because it can drive conversions and clients if properly designed. When visitors see what they expect after clicking on the ad, it's only a small step for them to buying something from your site. So we create your landing pages with a strong focus on products and services you offer, trying to make them persuasive enough to convert visitors into clients.
Monitoring
Our services also provide centralised management and monitoring of your PPC advertising. To get the most cost-effective results at all times we try various versions of ad copy and landing pages, making alterations in them if we sense the beginnings of a downturn. Sometimes even slight changes can lead to big differences in conversions. Modifying colours on the page, font sizes, links and navigation and optimisation of bids can significantly improve impressions, CTRs and client conversion.
Why should you use Pay-Per-Click advertising?
- 80 % of first time visitors to a site come from search engines
- More than half of search engine users don’t look at more than the first 2 pages of results
- Pay per click (PPC) advertising can put your site in the top 2-5 positions in major search engines
- You can obtain results rapidly whereas normal page optimisation and supporting link building can take time and considerable work to produce high profiles
- You can manage your expenditure to meet your traffic volume targets and budget limits
Pay-Per-Click advertising – some key facts:
- With most pay per click advertising, you only pay when a searcher clicks on your link from the search engine to your site
- You bid for individual search terms with the highest bids winning the top places
- There are more than 400 pay per click search engines, and new ones are still being launched
- The main pay per click providers supply the ‘sponsored sites’ for many major search engines
How should you use Pay-Per-Click advertising?
- Pay per click advertising should ideally be used alongside normal search engine optimisation
- You should allocate part of your promotion budget to selected PPC providers – the actual choice depends on your target market and your budget. The PPC providers for US and global markets are different from UK and Europe ones for example.
- Pay per click advertising is particularly useful for:
- building traffic rapidly (within days in some cases), and
- high volume search terms where you are unlikely to achieve a top profile immediately because of the large number of other competing sites
Pay-Per-Click Management Services
- We advise you on your use of pay per click advertising, cost-effective budget allocation and management
- Working on a flat fee or percentage basis as agreed with you, we then:
- Select the most appropriate search terms to maximise your traffic
- Set up initial PPC management programmes with the chosen pay per click providers to meet your traffic and budget objectives
- Undertake active management of your PPC programmes over time to maintain targeted site traffic whilst minimising your expenditure
- Make individual payments on your behalf and provide a consolidated invoice to save you admin time and costs
- Provide a monthly report to keep you in control
- We also offer affordable, quarterly PPC management services if you have a limited budget and your programme can be managed less intensively
- We also offer our optional Advanced PPC Monitoring which provides added protection against Click Fraud and information on sales conversions.
Pay-Per-Click (PPC) Campaign Management Services
Pay per Click (PPC) campaign management requires careful planning, pro-active management of bids and ads as well as continuous monitoring of meaningful metrics. Each element is vital for the success of any PPC campaign. Without planning you're unlikely to achieve a sustainable competitive advantage during your campaign. Without the continuous monitoring of your bids your costs may escalate out of control as your competitors pull you into bidding wars. And without clear information with actionable metrics you won't be able to respond quickly and decisively to opportunities that arise during the PPC campaign. Without these key elements your campaign objectives are unlikely to be met.
Comprehensive PPC Campaign Management & Planning
At Optimize we can help you develop a comprehensive plan for the successful management of your PPC campaign - before implementing your campaign. We will work together with you to:
- Make sure we clearly understand your overall business objectives at the outset to ensure your Pay per Click campaign goals are achieved.
- Undertake comprehensive campaign planning for target keyword phrases that are most appropriate for your PPC campaign.
- Develop an extensive list of keyword phrase combinations (possibly thousands) to capitalise on your customers' search behaviours, maximise the quality of visitors to your site and minimise your Pay per Click clickthrough charges.
- Provide a clear understanding of your competitors' current PPC campaign tactics and show how you can capitalise on this knowledge to achieve a sustainable competitive advantage throughout your campaign.
- Develop and implement all aspects of PPC campaign management across all appropriate major UK search engines and directories to maximise exposure, spread your risk and maximise clickthroughs to your site.
- Develop individual, compelling ads for each group of focused keyword phrases to maximise clickthroughs - and conversions.
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