iSource is a key Marketing Partner to a number of Business Partners facilitating and also providing outsource services for a whole host of campaigns. Our clients results speak for themselves. iSource identifies strands of marketing and communications to create powerful messages and to support a strong brand image. iSource has vast experience in this new dawn of 'Effective and measurable marketing'. No longer should businesses plow into marketing campaigns blindly, but be in a position to taste many mechanisms to see which mechanism is profitable for ones organisation. Our integrated marketing philosophy drives everything we do and upholding our perfectionist attitude.
Sales and Marketing is everything for clientele, as they say "A good salesman can sell a bad product". We understand from our own beginnings that despite having good business infrastructure, high standards of quality and customer service, to get customers, Sales and Marketing must be strong. iSource is extremely motivated to work in outsourcing roles within marketing for selected mediums of marketing giving our clients the right customers with sales. By iSource engaged in a number of media and marketing mechanisms, we hold strength in knowing what works and what does not, where to spend based on budgets and what to expect. iSource is thus able to invest your marketing in the right avenues brokering a whole appliance of factors based on your needs and wants.
Strategy
What is it all about?
Strategy: Marketing is about creating opportunities to sell. It means sending out the right message through the appropriate channels, so that interested parties know how, where and in particular, why they should buy your product or service.
If your business is new to marketing, we can provide practical guidance to steer you through the marketing maze. We offer a full range of services that you can mix and match according to the needs of your business. Alternatively we can do it for you. See Our Prices
Which promotional tools are right for your business?
One of the keys to successful marketing is to know how best to allocate your
budget - especially when it's limited or you have little prior experience in
this arena. iSource has helped substantial customers to get the most out of
their marketing spend.
iSource is now running personal marketing clinic and brainstorm sessions,
by the hour, on pre-planned days in London. Call us now for availability.
When prospectus clients think of your industry, does your company
name come to mind?
With so much intense competition, are you standing out from the crowd? Let us
work with you to identify and highlight your company's key characteristics and
qualities. We'll show you how to research the market, what you need to ask, and
where to ask it. In fact we'll even do it for you. Then, once the information
is collected, we'll tell you what it means and how to use it to your advantage,
to make you into everyone's first call.
Achieve a short-term goal
If you have a specific requirement, whether it is to launch a product or service,
or promote to a particular target group, we'll assist you in selecting the right
marketing tools that meet your budget and your expectations. Never before did small
company budgets obtain access to this level of marketing expertise. Don't waste time;
let us bring your vision alive.
Need sales?
To build a profitable business you have to reach and engage your customers at each step
along the path of a buying decision. Tap into our experience and let us give you pick
simple straightforward strategies for you.
Tap into your greatest asset
With marketing budgets being scrutinised and reduced, we believe this is a timely
reminder for companies to exploit one of the greatest untapped assets, their customers.
Surprised? Encouraging repeat and additional sales with your own customers is proven to
be one of the surest and most effective methods of boosting revenue. Let us apply some
simple ideas; to retain the customers you spent money acquiring.
What is it all about?
Marketing is about creating opportunities to sell. It means
sending out the right message through the appropriate channels,
so that interested parties know how, where and in particular,
why they should buy your product or service.
If your business is new to marketing, we can provide practical
guidance to steer you through the marketing maze. We offer a full
range of services that you can mix and match according to the needs
of your business. Alternatively, for a fee, we can do it for you.
Cost savings matter to everyone, but cutting some corners could hurt your business.
It's not difficult to make your own logo, but will the impression it generates
build your brand? Will it create sales? Will it send the right message to your
prospective customers? Business cards and letterheads provide an impression of
your company to both prospective and existing customers. Let iSource ensure it's
the right one.
Good written communication matters.
From simple leaflets to elaborate corporate literature, iSource can design and
produce your company brochure. We develop the message, write compelling headlines
and body copy, design the layout, source the photography, and manage
the print run.
An underrated marketing tool.
The flyer is often looked down upon, but it continues to provide a strong promotional
tool for business. And with flyers designed and copy written by the professionals at
iSource, the response is even greater, bringing the results that really count -
in your bank account.
A great way to stay in touch with your prospects and customers.
iSource can manage the production of your newsletter - writing, designing and printing.
What's more, we can also maintain your mailing list, handle all mail services,
and in fact do everything you need, to get a great looking newsletter out where
you want it - in your 'prospects' hands.
From fridge magnets to branded watches…
iSource can recommend and obtain a vast range of promotional items imprinted
with your company information - and we'll show you how to use them to
generate business results.
Getting the printing done.
We're not printers, but we handle print for our clients through preferred suppliers.
Because of high-volumes we can offer superior quality and better prices than you'd
obtain on your own. We also help choose cost-efficient formats, paper thickness,
and specialist finishes that will make all the difference. Call us to discuss any
printing your company may need.
We create intelligent and targeted advertising and direct mail campaigns
to engage new and existing customers, using strong headlines, compelling imagery
and concise copy.
We faciliate and direct advertisements for every medium, we plan where and when
they should appear and we make sure they arrive on time for the appropriate slots.
The printed press is still a powerful means of creating awareness.
Our mission at iSource is to combine that awareness with a strong call to action in order to elicit a positive response. What's more, we know how to select the appropriate newspaper/magazine, day, ad size and frequency needed to bring your campaign even greater success.
No local medium reaches more people per pound spent.
iSource knows how to design and place posters and vehicle ads for maximum effectiveness - to get a message across in seconds. Give us a call today and start putting this influential media to work for your company.
Ideal for branding, building top of mind awareness, and driving sales.
When it comes to radio and television, iSource can deliver. We'll conceive, write and
produce your commercial, select the proper media - stations, times frequency etc -
negotiate the best rates, and execute the entire plan. It's not as costly as you may think.
Contact us now or request a quote for more information
on advertising.
Direct Mail
Sometimes awareness isn't enough; you need action.
That's the point of direct mail. The customer reacts to a message in a way that can
be measured and analysed - whether it's to buy a product, provide information or try
out samples or discount offers.
Sending samples and leaflets through the letterbox can be the most effective method to trial a product.
It's also a good way to create awareness. Our creative team will devise a concept that compels the homeowner to pick up and read it. We arrange distribution too.
Portray your brand in the right light
We can arrange for representatives and good PR to hand out flyers at a variety of locations. This can be an excellent way to hype-up the launch of a new product or service.
The web is a crucial medium for all sectors, and cannot be overlooked. Having a
website does more than just make good business sense - it's 24 hours a day, 7 days
a week, 365 days a year communication with your existing and potential customers
about your products and services. However, too many sites are overloaded with pointless
information and have no identifiable structure. We believe that any site should move a
prospective customer nearer to a buying decision.
Why should you allow us to design your website?
We employ highly skilled web designers, who can help lift your business by developing a website that exceeds your expectations. Our cutting edge designs and corporate infrastructure will reinforce your company's professional image, no matter how complex your online needs. Among the services we provide are:
There's no excuse for a badly designed website, it's time to get smart.
Your website is your shop window - the heart and soul of your company. It must excite with inspiring copy and eye catching grapics. It must be a memorable experience - is yours? Call us today to find out how our top designers can improve your web image.
Email can be a great "transporter".
Email is an excellent medium to grab the attention of a prospective customers. It can take them from their own private desktop, to a place where you can better persuade them to buy your product or service - your website. Traditionally, email is a powerful tool, which is often poorly used due to "homemade" graphics, overloaded content and unclear calls to action. Let iSource show you how to present your business correctly, via email.
SMS/Text Messaging.
Would you show us your last text message? Text messaging is one of the most intrusive marketing mediums, but inherently also one of the most direct. Send the right kind of message to right kind of person, and your prospect-conversion and customer-loyalty rates could reach unthinkable levels.
The Power of Viral Marketing
Viral marketing through the use of novel ideas can broaden the exposure of a brand, generate awareness, and increase subscribers. It is where one person knowingly forwards information to a friend or colleague. Campaigns may involve the use of games, competitions, spoof ads, jokes via email or other electronic means. The iSource team is making this sophisticated marketing tool, an affordable option for small business.
How to get your website noticed.
The dream of every website owner is for his or her site to be listed first whenever a user taps in the
relevant key words. Nice as this sounds, it can be tricky to accomplish, since every search engine
has its own criteria for the order in which sites are listed. iSource understands these criteria
and can help make your website much easier to be found. Our internet professionals can also
optimise your site for search engines, so that it really stands out when they go looking to
rank your site.
We handle four key methods of optimisation:
Website Optimisation
Keyword Optimisation
Search Engine Submission
Directory Listings
Call us today to find out how you can increase your presence on the web.
There's a real art to designing a good 'banner' ad.
Marketing is about creating opportunities to sell. It means sending out the right message
through the appropriate channels, so that interested parties know how, where and in particular,
why they should buy your product or service.
Send your website to a prospect - literally.
These can be used to drive traffic to a website, or just take your website to a prospective customer. Often used for demos, CD's can be a low-cost way of show-casing your product or service. The physical packaging is often the key behind the success of CD. Let iSource enable your CD to generate the required return.
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